Strategic Partnerships The organization collaborates with a wide variety of stakeholders and recently partnered with Rain Bird and Devil Mountain Wholesale Nursery, indicating strong potential for channel partnerships, co-branded programs, and expanded distribution of water-saving technologies to California customers.

Regulatory Enablement CalWEP focuses on helping members meet regulatory requirements and supports statewide compliance initiatives such as SB 606, AB 1668 and AB 1572, creating opportunities to upsell training, certification, and data-driven compliance solutions for utilities, municipalities, and commercial clients.

Technology Enablement Active use of digital tools and platforms (NFT hub for AB 1572, CRM and marketing tech stack) suggests opportunities to offer software-as-a-service solutions for public outreach, stakeholder engagement, BMP databases, data collection, and program management.

Market Expansion Recent initiatives include a statewide CII BMP database and a statewide training series for NFT requirements, signaling demand for scalable content, training programs, and data standards that could be monetized through subscriptions, licensing, or sponsored events.

Funding & Scale With revenue in the low millions and recognition like the EPA WaterSense Excellence Award, CalWEP has credibility and growth potential to attract sponsors, grants, and philanthropic partnerships targeting water efficiency adoption among facilities, nurseries, and irrigation professionals.