Cable Scope, Inc. (Division of Centriply)

Advertising ServicesNew York, United States2-10 Employees

Cable Scope, Inc. is an advertising services firm based in Saratoga Springs, New York, functioning as the analytics and buying division of Centriply. It focuses on Advanced Linear TV activation for marketers, delivering data-driven planning and campaign execution to improve the effectiveness of TV buys. The company supports a streamlined buying process and relies on longstanding, non-exclusive relationships with cable MSOs to help establish fair rates and reliable channels for campaigns.

Its client roster includes nationwide packaged-goods brands and political campaigns, reflecting more than 25 years of experience in delivering marketing solutions. The approach combines access to consumer data with rigorous analysis to identify viewing patterns and guide inventory selection at the level of individual buys. In 2021, Cable Scope and Centriply partnered with Claritas, LLC to bolster its linear TV campaigns.

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