CAB
Advertising ServicesNew York, United States11-50 Employees
CAB is a provider of advertising services headquartered in New York City, New York. It operates The Video Advertising Bureau (VAB), a data-informed resource for advertisers that seeks to quantify the impact of premium television content across multiple screens. Its work targets advertisers seeking evidence-based assessments of how premium TV content performs across devices. In a market focused on measurement and insights, CAB positions itself as a practical resource for brands evaluating cross-screen investments. The company maintains a relatively small to mid-sized staff.