Buyer Persona Institute Employee Directory
Market ResearchIllinois, United States2-10 Employees
Buyer Persona Institute is a market research organization based in Chicago, Illinois, founded in 2010 as a division of KS&R. The firm specializes in providing B2B companies with insights into customer needs and experiences that influence buying decisions, offering buying decision insights and persona activation workshops to clients worldwide. Its work targets B2B buyers and aims to remove guesswork from marketing and sales by developing buyer personas that reflect what prospects know and experience before making a purchase. The company operates within the market research industry and positions itself as a partner for organizations seeking structured, evidence-based understanding of their target audiences. A notable recent development includes the planned public release of the second edition of Buyer Personas in 2024, expanding access to its persona framework through a Wiley-published edition.
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