Insights

Diverse Product Portfolio Buy It Direct Group operates across multiple retail segments including electronics, appliances, furniture, and outdoor living, providing numerous cross-selling opportunities and catering to a wide customer base seeking various household and tech products.

Sustainability Initiatives With a dedicated TV recycling and refurbishment division, the company demonstrates a commitment to sustainability, opening potential for partnerships or product take-back programs that appeal to eco-conscious consumers and brands.

Strategic Market Presence Positioned within the UK retail market alongside major players like Argos and Boots, Buy It Direct has established a significant footprint, suggesting opportunities for expanding online marketing and exclusive product offerings tailored to the UK customer base.

Technology Utilization Utilizing advanced analytics and a robust e-commerce platform, the company is well-equipped to leverage data-driven sales strategies, personalization, and targeted promotions to increase customer engagement and conversions.

Growth and Expansion Potential With a revenue nearing £50 million and a sizable workforce, there are clear opportunities to upsell to existing B2B and B2C clients, as well as to introduce new product categories or value-added services aimed at increasing market share and revenue streams.

Similar companies to Buy It Direct Group

Buy It Direct Group Tech Stack

Buy It Direct Group uses 8 technology products and services including Ruxit, Google Analytics Enhanced eCommerce, Webpack, and more. Explore Buy It Direct Group's tech stack below.

Ruxit
Analytics
Google Analytics Enhanced eCommerce
Analytics
Webpack
Development
Font Awesome
Font Scripts
jQuery
Javascript Libraries
Windows Server
Operating Systems
Bootstrap
UI Frameworks
Microsoft ASP.NET
Web Frameworks

Media & News

Buy It Direct Group's Email Address Formats

Buy It Direct Group uses at least 1 format(s):

Buy It Direct Group Email Formats	Example	Percentage
FirstLast@buyitdirect.co.uk	JohnDoe@buyitdirect.co.uk	79%
First.Last@buyitdirect.co.uk	John.Doe@buyitdirect.co.uk	11%
FirLast@buyitdirect.co.uk	JohDoe@buyitdirect.co.uk	6%
First@buyitdirect.co.uk	John@buyitdirect.co.uk	4%

Frequently Asked Questions

What is Buy It Direct Group's phone number?

You can contact Buy It Direct Group's main corporate office by phone at

+44-871-971-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Buy It Direct Group's official website and social media links?

Buy It Direct Group's official website is buyitdirect.co.uk and has social profiles on LinkedIn.

What is Buy It Direct Group's NAICS code?

Buy It Direct Group's NAICS code is 44-45 - Retail Trade.

How many employees does Buy It Direct Group have currently?

As of December 2025, Buy It Direct Group has approximately 1K employees across 5 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: D. M.Chief Operating Officer: P. S.President: K. L.. Explore Buy It Direct Group's employee directory with LeadIQ.

What industry does Buy It Direct Group belong to?

Buy It Direct Group operates in the Retail industry.

What technology does Buy It Direct Group use?

Buy It Direct Group's tech stack includes RuxitGoogle Analytics Enhanced eCommerceWebpackFont AwesomejQueryWindows ServerBootstrapMicrosoft ASP.NET.

What is Buy It Direct Group's email format?

Buy It Direct Group's email format typically follows the pattern of FirstLast@buyitdirect.co.uk. Find more Buy It Direct Group email formats with LeadIQ.

When was Buy It Direct Group founded?

Buy It Direct Group was founded in 1999.

Buy It Direct Group

Q: What is Buy It Direct Group's official website and social media links?

Buy It Direct Group's official website is buyitdirect.co.uk. Buy It Direct Group has social profiles on LinkedIn.

Q: How many employees does Buy It Direct Group have currently?

Buy It Direct Group has approximately 1K employees.

Q: What technology does Buy It Direct Group use?

Buy It Direct Group's tech stack includes FancyBox, Ruxit, Google Analytics, Snowplow, jQuery.

RetailEngland, United Kingdom1001-5000 Employees

Buy It Direct Group has three main divisions - online product sales, TV recycling, and refurbishment and repair. 

Our online brands include Laptops Direct, Appliances Direct, Furniture123, Better Bathrooms, and Outdoor Living Hot Tubs. We sell to both end-users and businesses with turnover heading towards £500m.
Through our company Areera, we are one of the world’s most sophisticated recyclers of TVs and screens.

We own Trojan Electronics, one of the UK’s largest repairers of electrical products including TVs, White Goods, and consumer electronics.  

If you are interested in working for Buy It Direct please visit our careers page to see our latest vacancies: http://www.buyitdirect.co.uk/careers