Business Marketing Association Employee Directory
Advertising ServicesUnited States0-1 Employees
The Business Marketing Association (BMA) is a United States–based organization within the advertising services industry that focuses on business-to-business marketing and communications. Its roots go back to 1922, when it started as the National Industrial Advertising Association, and it has operated as a division of the Association of National Advertisers since December 2014. This affiliation broadened the group's reach and access to B2B expertise for its members, aligning it with a larger network of marketers. Its primary audience consists of professionals and organizations involved in B2B marketing and communications who seek knowledge-sharing and peer connection. Through the ANA partnership, BMA connects with a broader community that includes 160 B2B marketer member companies representing about 12,000 marketers. In 2017, the association recognized industry work with a national B2 Award, awarding ER Marketing for its achievement.