Specialized Niche Focus Business As Us Usual, Inc. operates within the specialized niche of Business Continuation, Disaster Recovery, and Emergency Response consulting, offering tailored solutions that are critical for financial institutions and other sectors requiring high resilience, presenting an opportunity to target clients with similar operational needs.

Strong Industry Experience With a background of providing services to major financial institutions such as Bank of America and Washington Mutual, the company has established credibility and expertise in high-stakes environments, which can be leveraged to attract premium clients looking for proven continuity solutions.

Potential for Growth Although currently a small firm with 2-10 employees and revenue between 1 and 10 million dollars, the company’s history and niche focus suggest potential for expansion through targeted outreach to larger financial and corporate entities seeking specialized consulting services.

Recognition and Credibility Winning awards such as Best Infotainment Series at the Star Awards demonstrates capacity for industry recognition beyond core services, which can be an asset in marketing efforts to strengthen brand authority in the consulting sector.

Technology and Collaboration While specific tech stack details are not provided, the company operates in an industry heavily dependent on reliable, innovative technology solutions, indicating opportunities to promote or integrate new tech offerings to enhance disaster recovery and emergency response capabilities for clients.