Established Market Presence With a history dating back to 1890, Busch's Florist has a strong local brand presence and customer loyalty, creating opportunities to leverage this trust to expand online sales and introduce new product lines.

Growth Potential Operating in the floral retail industry with revenue between 1 million and 10 million and a team of up to 50 employees, there is significant room for expansion through digital marketing and e-commerce enhancements driven by modern technology.

Digital Adoption Utilizing diverse web technologies such as Google Workspace and ColdFusion indicates openness to digital tools, which could be further explored through targeted solutions aimed at streamlining operations or enhancing online customer engagement.

Local and Satellite Markets Having a main location in Jefferson City and a satellite shop in Columbia offers opportunities to develop regional marketing campaigns, expand cross-selling, and implement localized promotions to increase customer retention.

Industry Trends Alignment The floral retail market is evolving with online ordering and gift-oriented services. Busch's Florist can capitalize on these trends by adopting innovative sales channels, such as subscription plans or event planning services, to attract new customer segments.