Large SKU breadth Leverage their extensive catalog of over 13,000 products spanning balloons, gifts, plush, containers, and seasonal decorations to upsell complementary items such as event themes, gift packaging, and centerpiece bundles to customers.

Wholesale with scale Target distributors and retailers in the hospitality, event, and décor spaces given their 300,000 square feet of space, multi-warehouse footprint, and capacity to handle bulk orders and nationwide shipping.

Industry presence Capitalize on their market visibility and awards by offering premium visual merchandising services, exclusive seasonal displays, or co-branded marketing programs to strengthen competitive positioning for buyers attending trade markets.

Sustainability & community Explore partnerships around charitable events and community initiatives (e.g., involvement with Super Baskets of Hope, Rwanda program) to position as a values-driven supplier and unlock partnerships with nonprofits and corporate giving programs.

Digital maturation Engage with their existing tech stack and digital initiatives such as virtual showroom and digital marketing (Bing Ads, email) to propose enhanced e-commerce experiences, targeted campaigns, and data-driven merchandising opportunities.