Market leadership Burke Agency is a leading manufacturers' representative for plumbing and heating in Michigan with a long track record since 1975, indicating stable demand and established relationships with wholesalers, contractors, showrooms, builders, and designers—a favorable base for expanding manufacturer partnerships.

Growth readiness With 11-50 employees in Michigan and the ability to absorb manpower through their network, Burke Agency can scale sales coverage quickly for new product lines, offering scalable on-the-ground support for manufacturers entering the Michigan market.

Residential commercial mix The agency covers both residential and commercial products across wholesalers, contractors, showrooms, and builders, presenting opportunities to tailor campaigns and distribution strategies to multiple customer segments and diversify revenue streams.

Tech enabled Utilizes a modern tech stack (Google Cloud, Sentry, JSON-LD, and other tools) to support market coverage and data-driven sales programs, enabling manufacturers to deploy scalable marketing and monitoring in the Michigan region.

Financial potential Current revenue range of 10 to 25 million and a proven sales and marketing program track record suggest a stable platform for piloting new channels, product lines, or regional expansion initiatives with measurable ROI.