Growth system value BIG specializes in GrowBIG, a proven business development system grounded in behavioral science and backed by university studies. This positions them as a credible partner for firms looking to scale revenue through structured selling methods and client-centric approaches.

Industry fit Target markets include professional training and coaching with engagement across many organizations. Potential sales opportunities exist with mid market firms seeking scalable BD training, coaching, and CRM-integrated strategies to improve win rates and client relationships.

Technology enablement Current tech stack includes Salesforce and Microsoft 365, suggesting opportunities to upsell CRM-driven training, data-informed coaching, and workflow optimization services that integrate directly with clients’ existing platforms.

Strategic partnerships A notable past engagement with LexisNexis InterAction indicates BIG’s ability to complement CRM and relationship management ecosystems. This can be leveraged to pursue joint offerings or referral partnerships with CRM/knowledge management vendors.

Financial signal With annual revenue in the mid single digits-to-low tens of millions and a client reach of over 50,000 professionals across 400 organizations, there is demonstrated demand and room for expanded services, especially for firms seeking measurable revenue growth through structured BD programs.