Market Niche Expansion Bulli Ray operates in the specialized domain of occupational dog bite prevention, which indicates strong potential for growth by expanding training programs to more industries that handle aggressive dogs or high-risk environments such as construction sites, law enforcement, and animal shelters.

Digital Training Opportunities With online training offerings and train-the-trainer courses, there is a significant opportunity to upsell digital programs to organizations looking for scalable safety solutions, especially as remote and hybrid workplace safety training becomes more prevalent.

Sustainability & Safety Focus The company's core focus on safety and injury prevention aligns well with increasing corporate and public safety initiatives, opening avenues for corporate partnerships and government contracts aiming to improve safety standards.

Small but Growing Portfolio Despite a modest number of employees, Bulli Ray’s flexible and cost-effective training model presents sales potential in reaching smaller organizations that require specialized safety training without extensive overhead costs.

Industry Collaboration Opportunities Partnering with larger organizations in related pet and safety industries, such as veterinary clinics or safety equipment providers, could enhance market penetration and cross-sell safety solutions tailored to high-risk environments.