Insights

Growing Retail Presence BSR Group operates over 200 stores nationwide, including well-known brands such as Betta Home Living and Designer Appliances, indicating a significant retail footprint across Australia that can be leveraged for cross-selling and brand expansion opportunities.

Leadership Transition Recent leadership changes, including the appointment of Troy Hinchco as Chief Retail Officer and the departure of long-standing CMO Alison Riley, suggest opportunities to introduce new strategic solutions tailored to their evolving executive vision and management structure.

Financial Growth Potential With revenues ranging from 1 to 10 million AUD and a substantial operational scale comparable to major single-market retailers, BSR Group presents a promising target for suppliers seeking to enter or expand within the Australian home appliances and furniture sectors.

Digital Infrastructure Their website utilizes modern tools like WordPress and Nginx, indicating a focus on digital engagement and e-commerce, which can be targeted for digital enhancement solutions, marketing tools, or online sales optimization services.

Industry Relationships BSR Group’s longstanding relationships with local communities, suppliers, and commercial partners showcase a collaborative environment, presenting sales opportunities around supply chain innovations, loyalty programs, and community-driven marketing initiatives.

BSR Group Tech Stack

BSR Group uses 8 technology products and services including iCIMS, RSS, MySQL, and more. Explore BSR Group's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • RSS
    Content Management System
  • MySQL
    Database
  • Typed.js
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers

BSR Group's Email Address Formats

BSR Group uses at least 2 format(s):
BSR Group Email FormatsExamplePercentage
First.Last@bsrgroup.com.auJohn.Doe@bsrgroup.com.au
100%
First.Last@betta.com.auJohn.Doe@betta.com.au
91%
FirstL@betta.com.auJohnD@betta.com.au
5%
FLast@betta.com.auJDoe@betta.com.au
4%

Frequently Asked Questions

Where is BSR Group's headquarters located?

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BSR Group's main headquarters is located at 18 56 Lavarack Avenue Eagle Farm, Queensland 4009 Australia. The company has employees across 5 continents, including OceaniaAsiaNorth America.

What is BSR Group's phone number?

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You can contact BSR Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BSR Group's official website and social media links?

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BSR Group's official website is bsrgroup.com.au and has social profiles on LinkedIn.

What is BSR Group's NAICS code?

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BSR Group's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does BSR Group have currently?

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As of June 2026, BSR Group has approximately 228 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: G. C.Ceo: G. C.Chief Customer Officer: A. M.. Explore BSR Group's employee directory with LeadIQ.

What industry does BSR Group belong to?

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BSR Group operates in the Computers and Electronics Manufacturing industry.

What technology does BSR Group use?

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BSR Group's tech stack includes iCIMSRSSMySQLTyped.jsjQuery MigrateGoogle Tag ManagerGoogle Search ConsoleNginx.

What is BSR Group's email format?

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BSR Group's email format typically follows the pattern of First.Last@bsrgroup.com.au. Find more BSR Group email formats with LeadIQ.

When was BSR Group founded?

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BSR Group was founded in 1961.

BSR Group

Computers and Electronics ManufacturingQueensland, Australia201-500 Employees

BSR Group is an independent buying organization serving Australia’s home appliance, furniture, and bedding retail and commercial sectors. It supports a network of more than 200 stores nationwide through a central national office and a diversified portfolio of brands including Betta Home Living, Designer Appliances, Furniture Zone, Stan Cash, Billy Guyatts, and RT Edwards Commercial. Founded in 1961 and headquartered in Eagle Farm, Queensland, the group highlights its people and culture as foundational to its operations, fostering connections with local communities and supplier partners to underpin customer experiences across touchpoints.

Its primary customers are independent retailers within its target categories, as well as commercial clients, who rely on group procurement, supplier relationships, and centralized support to deliver consistent service. In the Australian retail landscape, BSR Group positions itself as a leading independent buying group with a national footprint and a portfolio spanning multiple retail formats. A notable recent development is the appointment of Troy Hinchco as Chief Retail Officer, effective November 2025.

Section iconCompany Overview

Headquarters
18 56 Lavarack Avenue Eagle Farm, Queensland 4009 Australia
Phone number
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
1961
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BSR Group's revenue is estimated to be in the range of $1M$10M

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