BSM Partners Email Format
Business Consulting and ServicesArkansas, United States11-50 Employees
BSM Partners is a Bentonville, Arkansas-based firm that provides full-service product innovation and marketing consulting. Its focus spans pet care, nutraceuticals, and human food and nutrition, with turnkey support across product development, nutrition, research, veterinary, engineering, manufacturing operations, business transformation, marketing, food safety, quality assurance, and regulatory compliance. The company serves clients from ingredient suppliers through manufacturing to brand development, research, and consumer insights. As a small to mid-sized firm in the business consulting and services sector, it emphasizes end-to-end product life-cycle support for companies seeking to bring products to market. In January 2025, BSM Partners announced the appointment of Bob Riebe as chief operating and sales officer. In 2023, the firm partnered with Oxford University Press to conduct a study in collaboration with the University of Illinois.