Boutique scale Small team size (2-10 employees) combined with a mid-market revenue range suggests an opportunity to upsell premium design services, scalable project packages, or retainer-based collaboration for ongoing interior strategy and execution.

National reach Despite being based in Chicago, the firm serves clients nationwide, indicating potential for expanding virtual design services, remote project management offerings, and turnkey online collaboration packages to grow client slots without geographic constraints.

Tech enabled A diverse tech stack including AutoCAD, WordPress, Shopify, Adobe Creative Suite, and Google Cloud signals readiness for integrated digital solutions, e-commerce-ready showrooms, and client portals for project updates, presenting cross-sell opportunities in BIM-enabled design and digital marketing support.

Revenue potential With reported revenue in the 10-25 million range and a boutique team size, there is room to introduce higher-margin service tiers, strategic partnerships with larger firms, or bundled offerings combining interior design with branding and space planning.

Competitive landscape Operating in a market with peers ranging from small studios to large firms indicates opportunities to position Brynn Olson Design Group as a differentiated partner for hospitality, residential, or commercial projects that require bespoke, precise design combined with scalable delivery.