Digital Engagement BTU has invested in digital outreach, including a text messaging notification system and an award-winning website, signaling readiness for expanded customer engagement. A compelling sales angle is an integrated customer engagement platform with a mobile app, SMS alerts, online bill pay, and streamlined enrollment for energy programs.

Grid Modernization With a 306 MW peak and service across urban and rural areas, BTU faces evolving reliability needs and increasing DER integration. Offer smart grid solutions, outage management, real-time monitoring, and DER-ready infrastructure to improve resilience and efficiency.

Efficiency and DER As a mid-sized municipally-owned utility, BTU can benefit from scalable energy efficiency programs and distributed energy resources. Propose rebates, demand response, solar/storage enablement, and program analytics to reduce peak demand and lower customer costs.

Public Partnerships BTU operates in a municipally-owned model in central Texas and engages with public power networks; leadership changes and public awards suggest openness to collaboration. Provide grant writing, project financing, and procurement support for public-funded energy projects and resilience initiatives.

IT Security Modernization BTU runs a mixed tech stack (Java, ASP.NET, IIS) and has modernized web presence, indicating room for IT/OT integration and cybersecurity enhancements. Offer cloud migration, integrated outage/CRM platforms, data analytics, and municipal-grade cybersecurity services.