Multi Channel Reach Leverage the existing retail partnerships with over 2,400 independents in Canada and the USA, plus national retailers like Terrain, Crate & Barrel, Macy's, Nordstrom, and Whole Foods to expand wholesale opportunities for related product lines such as lotions, soaps, and fragrances.

Expanded Product Suite capitalize on the move from candles to a broader lifestyle line including linen sprays, lotions, soaps, diffusers, perfumes, sanitizers, and men's products to cross-sell to current candle customers and attract retailers seeking full home fragrance and personal care solutions.

Fragrance Collaboration Pursue joint product development and co-branding with fashion and lifestyle retailers (e.g., Billabong, Roxy, Papersalt) to access new customer segments and exclusive lines, enhancing shelf presence and differentiation in fragrance and personal care.

North American Growth Target expansion opportunities in North America by emphasizing value proposition of affordable luxury and heritage-inspired scents, aligning with mid-market retailers looking for premium yet accessible home and personal care lines.

Digital and Loyalty Signals Utilize tech stack signals such as AWIN, Mailchimp, and Recharge to optimize affiliate marketing, email campaigns, and subscriptions for better retention and upsell across the product family, including new reed diffusers and men’s line launches.