Premium Positioning Target retailers and distributors that emphasize craft, premium, and award-winning spirits. Leverage Broken Shed Vodka’s multi-award history and New Zealand origin to justify premium shelf pricing and limited-edition packaging collaborations.

US Campaign Leverage Capitalize on the established US campaign momentum from The Vodka of Tomorrow. Propose co-branded promotions, experiential tastings, and targeted digital activations to expand North American market penetration and drive trial among premium vodka consumers.

Partnership Opportunities Explore partnerships with veteran-focused charities and hospitality programs, building on HOMH collaboration. Propose cause-driven campaigns with on-premise figures and gift-with-purchase programs to boost visibility in bars, restaurants, and retailers.

Channel & SKU Expansion Promote 1.75L and other package formats to cater to on-premise bottleshops and event channels. Introduce limited-edition flavors or regional bottlings to create urgency and stimulate repeat buys in both domestic and export markets.

Digital & Analytics Utilize existing tech stack (AWS, Squarespace, WordPress, SendGrid, analytics) to run targeted email and social campaigns focused on premium vodka enthusiasts, leveraging customer data to optimize trade promotions, sampler programs, and retailer onboarding.