Boutique cross-sell Leverage Broken Cherry's dual storefronts in Bucktown and online to cross-sell design services with apparel and accessories. Offer bundled packages combining T-shirt design, branding graphics, and limited-edition merch to drive higher order value from existing customers and attract local shoppers.

Brand identity wins Focus on logo creation, identity design, and custom branding for small local businesses and startups. Position as a one-stop shop for visual branding and custom apparel, appealing to residents and boutique owners who want cohesive branding across online stores, business cards, and merch.

E-commerce augmentation With Shopify and online store capabilities, propose full e-commerce acceleration services: store setup, product catalog optimization, payment integration, and ongoing maintenance. Target micro brands and artists seeking turnkey solutions for online sales paired with print-on-demand or small-batch production.

Cost-effective production Capitalize on print methods and merch options (screen printing, heat transfers, embroidery, patches) to offer affordable, scalable merchandise for local bands, events, or pop-ups. Create tiered pricing for small runs to attract new customers while showcasing high-quality, customizable apparel.

Partnership outreach Engage with nearby studios, venues, and fashion boutiques to form referral and co-marketing partnerships. Propose white-label design services, shared promotional campaigns, and collaborative storefronts to expand Broken Cherry’s client base beyond a single geographic area and into the broader design merch ecosystem.