Market fit Target travel and tourism partners in the Channel Islands and UK ferry industry by highlighting Brittany Ferries Guernsey’s established routes, pet-friendly and dog-friendly initiatives, and sustainable travel messaging to attract partnership deals with regional tourism boards and travel aggregators.

Pet and family appeal Leverage the growing trend of pet-friendly and family travel by offering bundled experiences for pet owners and families, such as cabin packages, loyalty perks, and co-marketing with pet brands to capture cross-sell opportunities.

Promotional leverage Capitalize on recent discount initiatives and route testing by proposing joint promotions with Spain and Ireland routes, cobranded campaigns, and targeted digital ads to expand cross-border traffic and upgrade occupancy on underperforming legs.

Tech-enabled sales Use the existing tech stack (iCIMS, Umbraco, MySQL, SEO tools) to streamline partner onboarding, content marketing, and affiliate tracking, enabling faster partner acquisition and measurable ROI for B2B outreach.

Strategic partnerships Pursue collaborations with Visit Jersey and regional tourism agencies to co-create story-driven campaigns, journalist trips, and influencer partnerships to boost brand visibility and drive business development opportunities across the Channel Islands.