Brite Content

Computer SoftwareColorado, United States11-50 Employees

Brite Content is a software development company based in Boulder, Colorado, that focuses on turning YouTube into a platform for engagement used by enterprise and consumer marketers for awareness and customer acquisition. The company offers three integrated products designed to optimize planning, engagement, measurement, and optimization of YouTube campaigns, with the aim of improving conversion efficiency and media spend effectiveness. Its target customers include marketers seeking to leverage video content for scalable engagement and measurable outcomes, addressing challenges around content strategy, audience interaction, and performance analytics on YouTube. Founded by Eric Olden, a veteran entrepreneur with a background in B2B marketing and enterprise security, Brite Content positions itself within the software and analytics space by applying data science and cloud security expertise to video content marketing. The organization operates from Boulder and emphasizes a consultative approach, providing access to its experts through a contact channel on its website and dedicated sales, customer success, and press contacts. A recent development noted is the introduction of its three-product, integrated platform designed to streamline YouTube-driven campaigns for both enterprise and consumer markets.

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