Insights

Sustainable Product Focus Brilliant Lighting’s strong emphasis on energy-efficient LED solutions and reducing carbon footprint indicates an opportunity to promote sustainability-focused products to environmentally conscious customers and organizations seeking eco-friendly certifications.

Expansive Product Range With over 3000 innovative and market-oriented products across lighting, air movement, electrical, automation, and security, there is potential to cross-sell complementary systems and expand sales to existing clients looking for comprehensive building solutions.

Market Positioning As a well-established leader in the Australian lighting industry with a strong reputation, Brilliant Lighting can leverage its brand recognition to upsell premium or emerging technology products such as smart lighting and automation systems to retail and commercial clients.

Technological Integration Utilizing a modern tech stack including cloud-based tools, analytics, and online marketing platforms, there are opportunities to enhance digital outreach, personalize marketing campaigns, and target specific customer segments for increased sales conversions.

Growth Potential With revenue in the billion-dollar range and a broad distribution network across Australia, Brilliant Lighting has the capacity to expand into new market segments such as commercial real estate developers or retrofit projects, presenting significant sales growth opportunities.

Brilliant Lighting Tech Stack

Brilliant Lighting uses 8 technology products and services including MySQL, jQuery, HubSpot, and more. Explore Brilliant Lighting's tech stack below.

  • MySQL
    Database
  • jQuery
    Javascript Libraries
  • HubSpot
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers
  • Facebook
    Widgets

Media & News

Brilliant Lighting's Email Address Formats

Brilliant Lighting uses at least 1 format(s):
Brilliant Lighting Email FormatsExamplePercentage
First.Last@brilliantlighting.com.auJohn.Doe@brilliantlighting.com.au
35%
Last@brilliantlighting.com.auDoe@brilliantlighting.com.au
25%
First.MiddleLast@brilliantlighting.com.auJohn.MichaelDoe@brilliantlighting.com.au
5%
First.Last@brilliantlighting.com.auJohn.Doe@brilliantlighting.com.au
35%

Frequently Asked Questions

Where is Brilliant Lighting's headquarters located?

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Brilliant Lighting's main headquarters is located at 956 Stud Rd, Rowville , VIC 3178, AU. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Brilliant Lighting's official website and social media links?

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Brilliant Lighting's official website is brilliantlighting.com.au and has social profiles on LinkedIn.

What is Brilliant Lighting's NAICS code?

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Brilliant Lighting's NAICS code is 31-33 - Manufacturing.

How many employees does Brilliant Lighting have currently?

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As of October 2025, Brilliant Lighting has approximately 51 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Owner: W. G.Owner: S. P.National Account Manager: K. O.. Explore Brilliant Lighting's employee directory with LeadIQ.

What industry does Brilliant Lighting belong to?

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Brilliant Lighting operates in the Manufacturing industry.

What technology does Brilliant Lighting use?

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Brilliant Lighting's tech stack includes MySQLjQueryHubSpotCloudflare Bot ManagementTailwind CSSGoogle AnalyticsOpenRestyFacebook.

What is Brilliant Lighting's email format?

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Brilliant Lighting's email format typically follows the pattern of First.Last@brilliantlighting.com.au. Find more Brilliant Lighting email formats with LeadIQ.

Brilliant Lighting

ManufacturingAustralia51-200 Employees

Brilliant - More than just Lighting.

Brilliant is committed to be a leader in supplying innovative solutions for lighting, air movement, electrical, automation & security products for trade, retail, commercial and DIY channels. Central to our DNA is our desire, though our products, to make the world a better place for ourselves and our children. Wherever possible we seek to improve the efficiency of our offer and a reduction in our contribution to the carbon footprint. This is most evident in our adoption of energy efficient LED technology that provide consumers, lighting designers and specifiers with new, trending and price effective interior and exterior solutions.

Established in Australia over 30 years ago, Brilliant has become one of the nation’s largest and most respected names in the lighting industry and maintains a range of over 3000 market orientated, modern and innovative items in its warehouses in Melbourne, Queensland and West Australia.

We offer a complete range of lighting, air movement & electrical products based on exhaustive surveys of customer requirements. Our product development teams work closely with our international suppliers, local marketing teams and trend consultants to ensure that we are abreast market needs.

Our models are value priced for the consumer, whether traditional or contemporary. It is our commitment to offer our customers products that provide innovative solutions but also are on trend at the best possible prices.

Section iconCompany Overview

Headquarters
956 Stud Rd, Rowville , VIC 3178, AU
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Brilliant Lighting's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Brilliant Lighting's revenue is estimated to be in the range of $1B$10B

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