Low Migration Brilliant Group recently launched the Low Migration Fluorescent Ink Base (LMB) series for lithographic ink systems, addressing growing demand for food-safe, compliant, high-performance printing. This creates a clear sales opportunity with packaging printers and brands that require migration-safe fluorescent inks for food-contact packaging, labels, or security labeling. Sales strategy: offer pilot programs, provide regulatory documentation, and collaborate on co-development with printers.
Spanish Launch The August 2025 launch of a Spanish-language website signals a push into Spanish-speaking markets. This creates opportunities to grow sales in Latin America and US Hispanic segments through localized marketing materials, bilingual technical support, and regional distributors for pigments and ink bases.
Local Support US HQ and manufacturing in San Francisco Bay Area with local inventory, in-house testing, and dedicated technical support. This enables faster lead times and closer service for US-based printers, packaging converters, and pigment users, presenting a competitive advantage to win local business.
Global Reach Brilliant Group relies on a worldwide network of distribution partners, enabling multi-regional access to pigments, colorants, and ink bases. Leverage channel partners to penetrate new markets, especially in packaging and lithography, with co-marketing and joint sales initiatives.
Packaging Focus Core products are daylight fluorescent pigments and inks used in packaging and branding; the Low Migration ink base aligns with regulatory requirements for food-contact applications. Target packaging converters, label printers, and consumer brands seeking high-visibility fluorescence and regulatory compliance.