BrightRoll Employee Directory
Advertising ServicesNew York, United States2-10 Employees
BrightRoll operates in the advertising services sector with a focus on digital video advertising. The company provides services to run video ad campaigns and to measure their impact, including metrics such as time in view and audibility. In 2017, Kellogg Co. partnered with BrightRoll as part of a broader effort to assess how video advertising influences purchasing, alongside other measurement providers such as Nielsen Catalina Solutions and Moat. The company is based in New York City and has a small team. In 2021, Yahoo announced it would acquire BrightRoll. In 2017 BrightRoll was recognized as a Leader among demand-side platforms in an industry evaluation.