BRICO IO S.P.A.

RetailLombardy, Italy201-500 Employees

Brico io S.p.A. is an Italian retail chain specializing in proximity hardware and home-improvement goods for customers who want to maintain their homes and gardens. Based in Milan, Lombardy, and founded in 1986 by private entrepreneurs with experience in large-format distribution, the group operates more than 120 stores across Italy, including both company-owned and affiliated locations. The stores emphasize a carefully curated assortment and an innovative layout that allows a wide range of products to be offered in compact spaces, with Shop in Shop concepts like Kasalingo Outlet, X-Auto, Bolle Blu, Isola dei Tesori, and Home Stile. The company also provides several on-site services such as key duplication, smartphone and tablet screen protectors, tinting, and wood cutting, along with facilities for online order pickup and payment plans to spread purchases over time. It positions itself as a mid-sized retailer in the Italian market, focusing on training staff to maintain positive customer relations. In December 2024 Brico io formed a strategic partnership with Kenovo, a specialist in refurbished electronics, a development noted in early 2025 as part of its broader diversification.

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