Market positioning Brickley DeLong is a mid-sized West Michigan public accounting and business consulting firm with multiple regional offices, signaling a regional focus and potential cross-office service opportunities for clients needing multi-site support and localized industry insights.

Client-centric services With a focus on tax, audit, accounting, consulting, payroll, bookkeeping, and advisory services, there are opportunities to upsell integrated services such as payroll optimization, internal controls enhancement, QuickBooks support, and managed accounting solutions to existing clients.

Industry breadth Serving diverse sectors including education, healthcare, agribusiness, manufacturing, government, and not-for-profit suggests potential to cross-sell specialized compliance and advisory offerings tailored to regulated or mission-driven organizations.

Growth indicators Revenue is in the $25M-$50M range with recognition on national lists, indicating established scale and credibility that can be leveraged in outreach to higher-value prospects seeking reliability, breadth of services, and proven governance.

Strategic partnerships Investment advisory and wealth management collaborations through Avantax imply potential for cross-referrals between accounting, tax, and financial planning services, creating combined offerings for business owners and high-net-worth individuals.