Mid-market Focus Target mid-sized entertainment agencies with 11-50 employees, leveraging their boutique profile and long-standing industry relationships to offer scalable tech, marketing, and client-management solutions that fit their size and growth ambitions.

Revenue Growth With annual revenue in the $1M–$10M range, pursue services that optimize gross margin and efficiency—such as streamlined agent management software, CRM, and cost-effective digital marketing—to help accelerate profitability as they scale.

Technology Enablement Position offerings around enhancing their current stack (WordPress, MySQL, Google Workspace) with integrated analytics, secure collaboration, and performance improvements to attract more high-profile clients and reduce operational friction.

Industry Networking Leverage Bret Adams’ long-standing theater, film, and TV representation heritage to propose partnerships or co-marketing with complementary agencies or casting/wiring services, expanding reach without large capital investment.

Competitive Positioning Differentiate from larger agencies by emphasizing personalized service and integrity, then offer scalable solutions that help them compete with bigger players in talent scouting, client acquisition, and digital presence.