Market Positioning Target Brenntag North America customers and vendors seeking specialty chemical distribution with a focus on connectingChemistry, leveraging Brenntag’s global network and local execution to propose value-added sourcing and supply chain solutions.

Small to Mid Client Focus With 51-200 employees and revenue in the 10M-25M range, pursue mid-market manufacturers and formulators needing reliable specialty products and rapid service capabilities in the New Jersey/NY metro area.

Specialty Expansion Position as a growth partner by offering complementary products and services to expand current lines, identifying gaps in customers’ portfolios where Brenntag Specialties can introduce new specialty chemistries and tech-enabled distribution solutions.

Industry Alignment Emphasize connections between customers and suppliers to streamline market access for niche chemistries, targeting segments that value complex supply chains, regulatory compliance, and quality-focused distribution.

Competitive Differentiation Leverage Brenntag’s global scale and local execution to win prospects in the 1B+ revenue ecosystem by highlighting reliable logistics, quality assurance, and fast time-to-market for specialty ingredients.