Regional Focus Target the Brenntag Southwest territory (Texas, Oklahoma, Louisiana, Alabama, Kansas, New Mexico) to tailor chemical and ingredient solutions, leveraging their regional distribution strengths and local supplier connections for faster replenishment cycles.

Broad Product Access Capitalize on their 10000+ product catalog and one-stop-shop model to position complementary additives, specialty chemicals, and application technology that align with customers seeking streamlined sourcing and value-added services.

Global to Local Position Brenntag North America as the trusted conduit to a global network with local execution, offering scalable supply chain solutions, technical support, and logistics efficiency to reduce customers’ time-to-market.

Tech-Savvy Outreach Leverage their tech stack (Fullstory, The Trade Desk, OpenAI tools, Snowplow, LinkedIn insights) to deliver targeted digital campaigns, personalized content, and data-driven account-based marketing to win high-potential accounts.

Growth Readiness With a lean employee base and revenue under one million, emphasize scalable, cost-efficient partnerships and value-added services that can increase order frequency, cross-sell opportunities, and entry points for new customers in the chemical distribution space.