Regional focus Target Montgomery County homeowners with exterior renovation needs such as roofing, siding, windows, and doors, highlighting BRAX’s local expertise and personalized service.

Customer delight Leverage GuildQuality satisfaction survey program and 100 percent satisfaction rewards as a sales differentiator; use testimonials and success metrics in pitches to build trust with prospects.

Small team agility Position BRAX as a highly responsive, owner-operator-friendly partner for homeowners seeking hands-on project management and tailored install solutions, with emphasis on quality and reliability.

Digital touchpoints Expand digital lead capture and nurture using the tech stack (WordPress site, HubSpot, Google Ads, AdRoll) to drive targeted campaigns for roofing, energy efficiency, and curb appeal upgrades.

Growth opportunities Offer cross-sell bundles (roofing plus energy-efficient windows/doors) and maintenance plans to convert one-time projects into longer-term relationships, supported by a robust measurement program and satisfied customers.