Insights

Flexible Modular Approach Modern Citizens offers tailored solutions across multiple core modules including strategy, design, content, and data analysis, making them an ideal partner for brands seeking comprehensive, customizable marketing and branding support.

Recent Brand Collaborations The company’s recent launch of The Moonpig Strut in partnership with Moonpig indicates active engagement in innovative, high-profile campaigns, presenting opportunities to explore similar collaborations with larger retail or e-commerce brands.

Growth and Expansion With a revenue ranging from one to ten million dollars and a growing team, Modern Citizens is positioned for expansion, and offering specialized digital strategies or performance marketing services could meet their evolving client needs.

Tech-Driven Solutions Utilizing a diverse tech stack including cloud services, data analytics, and marketing tools like HubSpot, the company emphasizes technology integration, creating potential for upselling advanced digital transformation or automation services.

Leadership and Talent Enablement The recent appointment of a Digital Strategy Director demonstrates an emphasis on strategic growth and innovation; engaging senior digital talent or offering leadership development solutions could strengthen partnership opportunities.

Brand Potential (Formerly Known as Modern Citizens) Tech Stack

Brand Potential (Formerly Known as Modern Citizens) uses 8 technology products and services including html5media, Unpkg, Open Graph, and more. Explore Brand Potential (Formerly Known as Modern Citizens)'s tech stack below.

  • html5media
    Audio, Video, Graphics
  • Unpkg
    Content Delivery Network
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • HubSpot
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Miro
    Team Collaboration

Brand Potential (Formerly Known as Modern Citizens)'s Email Address Formats

Brand Potential (Formerly Known as Modern Citizens) uses at least 2 format(s):
Brand Potential (Formerly Known as Modern Citizens) Email FormatsExamplePercentage
First@creaturelondon.comJohn@creaturelondon.com
85%
FirstL@creaturelondon.comJohnD@creaturelondon.com
13%
Last@creaturelondon.comDoe@creaturelondon.com
2%
First.Last@moderncitizens.comJohn.Doe@moderncitizens.com
100%

Frequently Asked Questions

Where is Brand Potential (Formerly Known as Modern Citizens)'s headquarters located?

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Brand Potential (Formerly Known as Modern Citizens)'s main headquarters is located at 12 Macklin Street London, England wc2b 5nf United Kingdom. The company has employees across 1 continents, including Europe.

What is Brand Potential (Formerly Known as Modern Citizens)'s official website and social media links?

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Brand Potential (Formerly Known as Modern Citizens)'s official website is moderncitizens.com and has social profiles on LinkedIn.

What is Brand Potential (Formerly Known as Modern Citizens)'s SIC code NAICS code?

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Brand Potential (Formerly Known as Modern Citizens)'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Brand Potential (Formerly Known as Modern Citizens) have currently?

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As of May 2026, Brand Potential (Formerly Known as Modern Citizens) has approximately 20 employees across 1 continents, including Europe. Key team members include Chief Strategy Officer: T. W.Head Of Project Management: A. O.Partner: B. M.. Explore Brand Potential (Formerly Known as Modern Citizens)'s employee directory with LeadIQ.

What industry does Brand Potential (Formerly Known as Modern Citizens) belong to?

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Brand Potential (Formerly Known as Modern Citizens) operates in the Advertising Services industry.

What technology does Brand Potential (Formerly Known as Modern Citizens) use?

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Brand Potential (Formerly Known as Modern Citizens)'s tech stack includes html5mediaUnpkgOpen GraphMicrosoft 365JSON-LDHubSpotGoogle Tag ManagerMiro.

What is Brand Potential (Formerly Known as Modern Citizens)'s email format?

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Brand Potential (Formerly Known as Modern Citizens)'s email format typically follows the pattern of First@creaturelondon.com. Find more Brand Potential (Formerly Known as Modern Citizens) email formats with LeadIQ.

When was Brand Potential (Formerly Known as Modern Citizens) founded?

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Brand Potential (Formerly Known as Modern Citizens) was founded in 2011.

Brand Potential (Formerly Known as Modern Citizens)

Advertising ServicesEngland, United Kingdom11-50 Employees

Brand Potential, headquartered in London, is an advertising services agency formed from Modern Citizens. It describes itself as a modular operation designed to address contemporary brand challenges, drawing on creative and technology expertise from its predecessor agencies Creature London, Positive London, Positive Netherlands and DUNKD. The firm employs a small to mid-sized team and organizes its work around eight core modules to provide flexible, tailored solutions for evolving brands. By assembling the right mix of capabilities for each client, the agency aims to deliver work that is impactful, innovative, and effective, supporting growth in a fast-changing market.

The agency targets modern brands seeking end-to-end support across strategic consultancy, brand design, digital build, content creation, brand advertising, performance marketing, UX design, and data analysis and optimisation. Recent developments include Nina Goli being appointed as Head of Digital Strategy in February 2025, and the June 2025 launch of The Moonpig Strut in partnership with Moonpig.

Section iconCompany Overview

Headquarters
12 Macklin Street London, England wc2b 5nf United Kingdom
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Brand Potential (Formerly Known as Modern Citizens)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Brand Potential (Formerly Known as Modern Citizens)'s revenue is estimated to be in the range of $1M$10M

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