Licensing Growth Brand Activation Consulting recently appointed a SVP of licensing, signaling a strategic push into licensing partnerships which presents cross-sell opportunities for media brands, toy, and consumer goods clients seeking licensing expertise.

Entertainment Partnerships Past collaboration with Crown Media Network indicates capability in wholesome holiday storytelling campaigns, suggesting a pathway to secure partnerships with family-oriented media brands and retail licensors.

Product Launch Experience Experience launching new Skippy items demonstrates capability in new product introductions and retail sell-in management, providing a value proposition for CPG brands seeking support from a boutique agency with hands-on launch execution.

Tech and Analytics Utilizes analytics and marketing tech stack including Google Analytics and Piwik PRO, enabling data-driven campaign optimization—appealing to data-conscious clients needing measurement, attribution, and performance reporting.

Scale and Fit Small agency with revenue in the lower mid-range and a focused service scope from strategy to deal-making, offering tailored, agile solutions for mid-market brands seeking flexible partnerships without large-agency overhead.