Growth in Licensing The recent appointment of Lindsay Martinez as senior vice president of licensing indicates a strategic focus on expanding licensing opportunities, presenting potential cross-selling and partnership avenues for clients interested in brand extensions.

Diverse Client Portfolio Partnering with well-known brands such as Crown Media Family Networks and Build-A-Bear Workshop showcases BAC’s expertise in managing prominent clients, suggesting opportunities to develop tailored sponsorship and co-branded campaign solutions.

Innovative Product Launches Introduction of new Skippy product lines, including plant-based and squeezable options, highlights BAC’s ability to support creative product positioning—potential for clients seeking innovative packaging and marketing strategies.

Market Segment Focus With involvement in holiday storytelling and kid-focused branded content, BAC can target opportunities within the entertainment and FMCG sectors that want to leverage emotional storytelling to enhance consumer engagement.

Tech-Enabled Strategies Utilizing platforms such as Google Analytics and Google Tag Manager, BAC demonstrates capability in data-driven marketing, offering opportunities to provide clients with analytics solutions, ROI measurement, and targeted digital campaigns.