Targeted Growth Specialize in high-end hand made natural fiber rugs and vintage designer collaborations to attract luxury homeowners and interior designers seeking premium, sustainable options.

LEED and Sustainability Leverage LEED certified wool and low VOC products to appeal to eco-conscious customers, interior designers, and commercial spaces looking for sustainable procurement options.

End-to-End Services Promote comprehensive services including rug washing, repairs, appraisals, fabrication, installations and in-home consultations to create recurring engagements and after-sale revenue.

Digital Commerce Expand online presence through Shopify and targeted marketing with Sauce Social Commerce, Mailchimp campaigns, and Prebid for programmatic bidding to broaden reach beyond Portland.

Market Positioning Differentiate with designer brands and exclusive collections while aligning with mid- to high-end retailers, hotels, and upscale residential projects to capture larger order sizes despite smaller current team size.