Expanding Retail Presence BPerfect Cosmetics is actively growing its physical retail footprint with openings in Glasgow and Manchester, along with launching an outlet store at The Boulevard. This demonstrates opportunities to collaborate with their new locations for exclusive product placements, in-store promotions, or branded experiences to enhance their in-store customer engagement and increase sales.

Product Line Diversification The recent launch of the 'glam on a budget' collection and the Skin Studio skincare line indicates a strategy of broadening product categories to attract different customer segments. Sales efforts can focus on offering bundle deals or targeted marketing for these new ranges to leverage their fresh appeal and drive cross-category purchase.

Digital Engagement Strategy BPerfect actively utilizes online platforms such as TikTok, WooCommerce, and Google Analytics to connect with consumers and monitor trends. There is potential to develop influencer partnerships or exclusive online bundles, especially around trending campaigns like 'glam on a budget,' to maximize digital sales and brand visibility.

Creative Collaborations Participation in high-profile events like the Her Sport Awards and hosting the TikTok Shop Creator event signals an openness to strategic partnerships. These collaborations can be expanded through co-branded product launches or sponsorships to tap into new audiences and increase retail and online sales opportunities.