Insights

Expansion Opportunities leverage their recent Forbes-covered product launches and exclusive podcast collaborations to secure wholesale partnerships, potential drops with retailers like Urban Outfitters, Nordstrom, and mini-me extensions to broaden access with new product categories such as jewelry and home goods

Audience Growth target a community-building strategy around healing and storytelling to expand customer acquisition through lifestyle marketing, podcast partnerships, and co-branded campaigns that resonate with emotionally-driven apparel buyers

Omnichannel Readiness capitalize on their tech stack including Google Ads, Klaviyo, and multiple payment options to optimize cross-channel retargeting, email marketing, and frictionless checkouts across direct-to-consumer and potential wholesale channels

Strategic Partnerships exploit recent and upcoming collaborations with major retailers and home goods brands to pad distribution and shelf presence, while exploring exclusive capsule collections for seasonal boosts and influencer-led drops

Financial Upsell with estimated revenue in the multi-million range, present financing-friendly wholesale terms, co-op marketing funds, and packaging/labeling services to retailers and franchise partners to accelerate large-volume orders

Similar companies to Boys Lie

Boys Lie Tech Stack

Boys Lie uses 8 technology products and services including Google Ads, Amazon Web Services, Google Workspace, and more. Explore Boys Lie's tech stack below.

Boys Lie's Email Address Formats

Boys Lie uses at least 1 email format:
Boys Lie Email FormatsExamplePercentage
First@boyslieofficial.comJohn@boyslieofficial.com
100%

Frequently Asked Questions

What is Boys Lie's official website and social media links?

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Boys Lie's official website is boyslieofficial.com and has social profiles on LinkedIn.

How much revenue does Boys Lie generate?

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As of October 2026, Boys Lie's annual revenue is estimated to be $10M - $25M.

What is Boys Lie's NAICS code?

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Boys Lie's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Boys Lie have currently?

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As of October 2026, Boys Lie has approximately 11 employees across 1 continents, including North America. Key team members include Consultant: D. J. Explore Boys Lie's employee directory with LeadIQ.

What industry does Boys Lie belong to?

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Boys Lie operates in the Retail Apparel and Fashion industry.

What technology does Boys Lie use?

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Boys Lie's tech stack includes Google Ads, Amazon Web Services, Google Workspace, Klaviyo, AfterPay, Apple Pay, Google Pay and Venmo.

What is Boys Lie's email format?

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Boys Lie's email format typically follows the pattern of First@boyslieofficial.com. Find more Boys Lie email formats with LeadIQ.

When was Boys Lie founded?

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Boys Lie was founded in 2018.
Boys Lie logo

Boys Lie

Retail Apparel and FashionCalifornia, United States11-50 Employees

Boys Lie is a Los Angeles-based company in the retail apparel and fashion industry, with 11-50 employees. It operates as a retail apparel and fashion brand, with an online presence through the website https://boyslieofficial.com. The company describes its products as reflecting personal heartbreak experiences and aims to foster a community focused on healing. In January 2024, Forbes reported that the brand launched a new range of products and pursued expansion into exclusive podcast-related offerings, jewelry, a collaboration with Urban Outfitters for home goods, and sales at Nordstrom and Nordstrom.com, with consideration of toddler versions of sweat pant sets. Reported revenue is in the range of $10 million to $25 million.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Boys Lie's revenue is estimated to be in the range of $10M - $25M

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