Wholesale Growth The brand is actively exploring wholesale partnerships and has a DTC-focused model with revenue in the $25-50M range. Target luxury retailers, hotel and spa programs, and co-branded product lines to expand distribution and scale beyond direct-to-consumer.

Product Expansion Recent room spray launch alongside perfumes and candles indicates cross-sell and bundle opportunities. Develop seasonal scent lines and wholesale SKUs to increase average order value across channels.

Data Driven Tech stack includes Mautic and Attentive for marketing automation, presenting opportunities to optimize CRM, loyalty programs, abandoned checkout recovery, and targeted retailer outreach to accelerate B2B sales.

Brand Partnerships High-profile founder Kate Walsh provides influencer-driven credibility. Explore licensing, co-branding, and sponsorship opportunities with beauty and lifestyle brands to expand partner sales.

Experiential Partners DTC heritage with past integrations in Sephora/HSN; explore partnerships with boutique retailers, hotels, spas, and events to create in-store experiences and exclusive SKUs for selective distribution.