Boutique Growth Small firm size with solid revenue presents opportunities to scale client acquisition and automate workflows using integrated marketing, CRM, and practice management tools.

Digital Maturity Web infrastructure shows basic site on GoDaddy with modern security features; opportunity to upgrade to a more robust web presence, client portal, and secure document exchange.

Client Experience Current use of Re:amaze suggests receptiveness to enhanced client service; consider end to end client intake optimization, automated scheduling, and integration with billing and case management.

Competitive Positioning Compared with larger regional firms Boyett can differentiate through local focus, personalized service, and targeted marketing to win share in the New Mexico legal market.

Market Expansion Local footprint implies potential to grow via online consultations, regional partnerships, and scalable digital marketing to attract clients beyond the immediate area.