PMS CRS Partnerships Position BowTie as an embedded payments layer for property management and central reservation systems. This allows hotels to reduce PCI scope, cut processing fees, and simplify compliance by handling secure transaction processing across the property and reservation workflows, with downstream integration to booking aggregators.

PCI Compliance Focus Highlight BowTie’s strong security and compliance posture to appeal to security-conscious hotels and hotel brands. Emphasize end-to-end encryption, tokenization, cryptographic vault, and real-time transaction monitoring to help reduce fraud and simplify audits within hospitality operations.

Channel Partnerships Develop channel partnerships with payment processors and gateways to co-sell BowTie, leveraging direct integration to reach hotels and PMS/CRS vendors more efficiently and to accelerate onboarding.

Aggregator Integration Promote BowTie’s compatibility with downstream booking aggregators to offer secure, compliant data flows across OTAs and hotels, creating a strong differentiator for PMS/CRS vendors and OTA partners seeking easier integration.

Cloud Scale Advantage Emphasize cloud-native deployment and modern tech stack—Google Cloud, OpenResty, Nginx, React, Lua—to position BowTie as scalable for multi-property operators and hospitality software vendors, enabling faster deployment and reliable performance.