Gift and Ecom Leverage their existing ecommerce and gift product lines (gift certificates, gift baskets, wine club) to upsell bundled experiences, limited edition releases, and corporate gifting programs.

Regional Focus Target expansion within the Michigan wine tourism and local hospitality ecosystem, highlighting partnerships with nearby attractions like Mission Point Lighthouse and seasonal wine releases to drive cross-promotions and tasting events.

Small to Midsize With a 11-50 employee base and revenue in the low millions, position scalable B2B channels such as distributor partnerships, wholesale accounts, and hospitality industry collaborations to accelerate growth while maintaining personalized service.

Tech Enablement Capitalize on their multi-tech stack (AWS, PHP/CFML, ecommerce platforms) to offer digital marketing services, analytics, and enhanced online ordering experiences, including targeted email campaigns and loyalty programs.

Storytelling Power Use recent product launches (2018 Lighthouse Wine) and local heritage narratives to craft co-branded promotions with specialty stores, cruise lines, and regional retailers seeking authentic, limited-edition wines.