Small Practice, Big Potential A boutique wellness clinic with a lean team of 2-10 employees presents an opportunity to upsell scalable wellness solutions, targeted local marketing services, and personalized retention programs that fit a small operation’s resources and budget.

Digital Presence Growth Current tech stack includes Shopify, Showit, WP Engine, and various analytics/ad tools, indicating readiness for enhanced online appointment systems, e-commerce for wellness products, and data-driven marketing campaigns to attract local clients.

Family Health Focus Mission emphasizes family health and education, suggesting opportunities for value-based bundles, patient education content, and community outreach programs that can drive referrals and recurring visits.

Competitive Positioning Gap Comparable multi-location chiropractic groups have substantially higher staff and revenue; position Bourdage Chiropractic to emphasize personalized care, local expertise, and flexible pricing or membership models to capture neighborhood market share.

Revenue Growth Paths With revenue in the lower-mids, there is room to propose scalable services such as subscription-based care plans, portable wellness products, and targeted digital campaigns to convert more inquiries into ongoing patient visits.