Historical Expertise Bourbon French Parfums has over 170 years of experience in creating personalized perfumes, indicating a strong brand legacy and a potential niche market for premium, artisanal fragrance products.

Localized Presence With a prime location in the French Quarter of New Orleans, the company has an established foothold in a high-traffic tourist area, offering opportunities to expand its retail footprint or develop exclusive products for local and tourist markets.

Digital Engagement Utilizing modern e-commerce platforms such as BigCommerce and Google Analytics, Bourbon French Parfums shows potential for growth in online sales channels, appealing to a broader customer base beyond physical storefronts.

Small Scale Operations Operating with a small team of 2-10 employees, the company may benefit from targeted business development efforts to scale production, marketing, and distribution, potentially attracting partnerships or investments to support growth.

Luxury Market Position Comparable to high-end brands like Guerlain and CHANEL, Bourbon French Parfums can leverage its artisanal and boutique reputation to appeal to customers seeking unique, luxury fragrances, opening avenues for premium product lines or collaborations.