Luxury Golf Audience Target high-spend golf travelers and corporate golfing events given the resort's two Jay Morrish-designed courses, recognition as a top golf destination, and favorable press. Upsell premium golf packages, private lessons, and exclusive club experiences to repeat leisure guests and wedding/event groups.

Curio Collection Advantage Leverage Hilton’s Curio Collection branding to cross-sell to Hilton Honors members and monetize loyalty with bundled experiences, spa access, and curated desert-adventure packages. Emphasize unique architecture, privacy, and bespoke service to differentiate from mass-market competitors.

Spa and Wellness Focus Capitalize on the 33,000-square-foot spa and wellness offerings by selling executive retreats, mindfulness programs, and spa-intensive getaways to corporate clients and high-net-worth guests seeking rejuvenation and privacy.

Experience-based Upsell Promote Villa Retreats and Pueblo Villas for private celebrations, anniversaries, and luxury retreats; bundle with private dining, native-inspired experiences, and exclusive desert views to attract high-margin group bookings.

Industry Prestige Utilize awards and media recognition in marketing to attract event planners, wedding groups, and luxury travel clients. Propose destination weddings, exclusive wedding blocks, and corporate retreats that benefit from the resort’s established reputation and elite service level.