Small IT focus Target Borthwick Group as a small IT services and IT consulting firm, highlighting opportunities to upsell scalable cloud, cybersecurity, and managed services tailored for small teams.

Local Hawaii Position offerings around regional needs in Hawaii, emphasizing local support, compliance with local regulations, and potential alliances with regional MSPs to win mid-market projects.

Tech stack fit Leverage familiarity with lightweight web technologies and hosted libraries to propose cost-efficient modernization, site reliability improvements, and optimization of digital presence for SMB clients.

Growth enablement Offer scalable IT solutions that align with growth plans, such as cloud migration, data management, and process automation to support a rising but small headcount footprint.

Competitive positioning Differentiate through personalized, hands-on service for small teams, with quick onboarding and flexible engagement models that rival larger firms while maintaining high-touch support.