Premium Footprint Borsheims operates a large 62,500 square foot luxury jewelry showroom in Omaha’s Regency district with private viewing spaces and a full-service repair and design shop, indicating opportunities to upsell through in-store experiences, customization, and high-margin services to affluent local customers.

Strong Ownership Backed by Berkshire Hathaway and led by a long-standing executive team, Borsheims demonstrates financial stability and strategic backing, suggesting reliability for enterprise partnerships, exclusive collections, and co-branded promotions with luxury brands.

Tech Enabled Active use of marketing and analytics tools including Criteo, Power BI, AWS, Azure, and SQL Server indicates readiness for data-driven campaigns, personalized merchandising, and online-offline omnichannel initiatives to grow both traffic and average order value.

Leadership Momentum Recent promotions in IT, security, HR, and marketing Ecommerce leadership signal a company undergoing modernization and talent investment, presenting opportunities to pitch digital transformation services, cybersecurity, and enhanced customer experience platforms.

Sales Expansion Revenue range of 100M to 250M with a high-touch showroom, craftsmanship capabilities, and private viewing spaces position Borsheims as a target for exclusive product launches, VIP events, concierge services, and partnerships with high-net-worth clients and corporate gifting programs.