Diverse crane fleet Borsheim Crane Service offers a wide range of cranes from 8 1/2 tons to 900 tons, including hydraulic, conventional, and crawler cranes, with options for lease or rent and or with an operator. This breadth creates cross-selling opportunities for customers with varying lifting needs and project scales.

One-stop services In addition to equipment, they provide heavy haul trucking, machinery moving, storage facilities, crane inspections, crane repair, engineered lift plans, and consulting. This enables upsell to customers seeking integrated lifting solutions and project management.

Longstanding experience Established in 1947 with a longstanding market presence, they bring reliability and deep industry knowledge, which can be leveraged to win repeat business, referrals, and larger, multi-phase contracts from developers and industrial clients.

Regional mid-market focus With 11-50 employees and revenue in the mid-range, Borsheim targets mid-sized projects where a flexible crane provider can outperform larger competitors. This suggests opportunities in regional construction, manufacturing, and energy sectors looking for responsive partners.

Digital and brand leverage Their tech stack includes cloud and marketing tools, which can be used to run targeted campaigns, showcase case studies, and streamline proposals. This presents potential for demand generation, partner programs, and online lead capture to fuel sales efforts.