Borrell Associates Inc.

Market ResearchVirginia, United States11-50 Employees

Borrell Associates Inc. operates in the market research sector, focusing on tracking local advertising across North America and delivering detailed reports and forecasts for local media companies through its Compass product. Its client base includes major local media companies, investment analysts, ad agencies, and Internet-oriented enterprises, with the aim of helping clients understand trends in the evolving local advertising landscape and to support revenue growth. Based in Williamsburg, Virginia, the firm emphasizes fact-based analysis and draws on extensive surveys of small and mid-sized businesses to produce industry reports and benchmarking data for local media entities. The company exercises hands-on experience in various facets of local and digital advertising, positioning itself as a specialist in translating the changing media environment into actionable insights for its customers. A recent development noted in industry coverage includes participation in NAB Show 2025, underscoring ongoing engagement with industry events and conversations about the digital future of radio and local advertising.

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