Local Market Focus Boris Realtors has a strong presence in Southwest Michigan, especially around Gull Lake, specializing in waterfront and recreational properties, making it ideal to target clients interested in regional, leisure, and vacation property investments.

Niche Expertise With over 50 years of experience in waterfront and recreational real estate, Boris Realtors positions itself as a trusted local expert, appealing to affluent buyers and sellers seeking specialized knowledge in premium property segments.

Digital Marketing Use The company's adoption of digital tools such as Facebook Pixel, Google Analytics, and SEO indicates a focus on online marketing, providing opportunities to offer targeted advertising and lead generation services to enhance their digital outreach.

Growth Potential Operating with a revenue range of one to ten million dollars and a small team, Boris Realtors shows potential for growth through expanded marketing strategies or technology integrations aimed at increasing market share in the regional real estate sector.

Competitive Positioning Compared to large national competitors like Keller Williams or RE/MAX, Boris Realtors' local focus and niche expertise create opportunities for personalized, high-touch service differentiation and potential partnerships to expand their reach and listings.