Established Market Presence As Iceland’s pioneering credit card issuer and acquirer since 1980, Borgun has a strong local brand legacy and robust positioning in the Icelandic financial services market, offering a solid foundation for expanding by leveraging its trusted reputation.

Innovative Payment Solutions Borgun’s reputation for providing innovative payment servicing solutions for major card schemes such as MasterCard, VISA, and Union Pay presents opportunities to upsell advanced payment technologies and customized payment processing solutions to existing and new merchant clients.

European Partnerships Recent collaboration with TruNarrative and processing across Europe indicates Borgun’s expanding footprint, creating potential sales avenues for cybersecurity, fraud prevention, and cross-border payment integration services within its growing network.

Strong Revenue Base With an estimated revenue between $1 billion and $10 billion and a workforce of up to 200 employees, Borgun demonstrates financial stability and capacity to invest in new technologies, making it receptive to partnership offers for digital transformation projects.

Tech Stack Utilization Utilizing a range of analytics and engagement tools like Google Analytics, Facebook Pixel, and Crazy Egg, Borgun emphasizes data-driven decision-making; this opens sales opportunities for advanced analytics, customer engagement platforms, and digital marketing solutions.