Brand Visibility Borghese Cosmetics actively participates in high-profile events such as New York Fashion Week, enhancing its brand visibility among luxury and fashion-conscious consumers, which can open opportunities for premium product collaborations and targeted marketing campaigns.

Leadership Expansion With the recent appointment of a new Chief Operating Officer, Borghese demonstrates a focus on strengthening its operational capabilities, presenting an opportunity to introduce new operational efficiencies or innovative product launches to revitalize growth.

Product Innovation The company's history of launching campaigns like #OutForMud and partnering with accessory brands indicates a willingness to innovate and diversify product offerings, suggesting potential for collaborations in skincare accessories or complementary wellness products.

Market Positioning Although Borghese's current revenue levels are modest, its positioning as a premium skincare brand with heritage allows potential cross-selling opportunities with larger beauty conglomerates or niche retail channels looking to expand into luxury skincare segments.

Tech & Engagement Utilizing tools such as Klaviyo and Amplitude reflects an emphasis on digital marketing and customer engagement, making it a prime candidate for personalized marketing solutions, loyalty programs, or data-driven sales strategies to increase customer lifetime value.