Boresha International Email Format
Wellness and Fitness ServicesCalifornia, United States201-500 Employees
Boresha International operates in the wellness and fitness services sector, manufacturing and distributing a line of nutritional beverages intended to support health and well-being. Founded in 2007 by George Najjar, who serves as President and CEO, the company emphasizes helping people achieve positive life changes through its products as well as educational resources and systems that accompany them. It is headquartered in Pleasanton, California, with a focus on integrating products with a broader support framework. The organization targets individual consumers seeking holistic wellness and a path to personal improvement. It positions itself within the wellness and direct-selling landscape, leveraging trends in health awareness and the coffee market. By pairing products with education and a direct-sales model, the company aims to provide accessible wellness opportunities.